Luisa Navarro, 28, Instagram Coach and Journalist, Founder and CEO of Social Is My Thing

Luisa is a Mexican-American journalist, founder and CEO of the social media consulting company, Social Is My Thing, former news producer and the creator of @mexicoinmypocket. She earned a Master’s in Journalism from Columbia University’s Journalism School. Luisa is committed to empowering creative entrepreneurial women to conquer their fears and share their stories on social media in order to build a business and life that they love.

When working as a journalist, Luisa used platforms like Instagram, Twitter, Snapchat, and Facebook to reach out to sources and break major stories - she uniquely understood the opportunity to connect with sources and broadcast information faster than ever before. Luisa understood the power of engaging an audience, and grew a major news network’s Instagram account from 13K to 1M followers.

While Luisa loved storytelling and the opportunity to work for networks like Univision and CNN, she realized that the news world wasn’t exactly what she thought it would be. In January 2018, she left news and launched her social media consulting business, Social Is My Thing.

Getting Started

  • What is your primary source of income and what other revenue streams do you have? During the day, I work full-time as a digital marketing director, and I recently started my own social media consulting business, Social Is My Thing. I currently have two clients who I advise on their Instagram marketing strategy.

  • What preparations, if any, did you take before you launched your first passion project/business/entrepreneurial pursuit(s)? (i.e., Trainings, Fundraising, Research, etc.) I began working on my business before I knew it would be possible to launch. I was miserable in my previous full-time job, and I knew I needed to change so I started reading tons of self-help books and asked myself "What do you want to do next?" I decided that I wanted to build a networking tool for creative entrepreneurial women who want to find their purpose. Today the principles of this business model are still there, but three months after launching the service has completely changed.

Generating Revenue

  • Has it become a business that generates steady revenue? No, but it's getting there.

  • How long did it take you make your first $1,000.00? Thanks to launching on Instagram (I still don't have my website published), I made $1K in the first month.

  • What was the biggest surprise about what it takes to generate revenue? You don't know how you're going to do it and sometimes you map out this whole plan, but opportunities come knocking on your door in the most unexpected ways. My first client was actually a friend that I met through my Instagram account, @mexicoinmypocket.

Work, Life and Spirit Balance

  • Have you achieved your version of work/life balance? If yes - what does that look like? If not - what do you need to do to get there? When I first started, there was no balance. I stopped working out. I continued waking up every day at 4 a.m. and going to sleep around 11 or midnight just to finish working. But eventually, I realized that I needed to take care of myself first. If I don't take care of myself, then I can't take care of business. Sometimes you can only give 50% to your work, and you need that other 50% to go to the gym or cook a meal at home, etc.

  • What do you do to reduce stress, take care of your body and clear your mind? I go to spin class. I dance in the shower. I do a face mask routine on Sundays. Journaling is also very important to me. If I feel like I'm in a rut, I take social media breaks and I write down every single thing that's bothering me.

Final Wisdom

  • If you could go back in time, what 3 pieces of advice would you give to yourself when you first began? (1) Launch your social media accounts before you launch your website. Building a website can take months. If your business model isn't quite there yet (and it most likely won't be when you just get started), you're going to waste time building a platform that doesn't make sense for your business. This happened to me. I worked on my website for a full year and woke up every day at 4 a.m. to get it "perfect." But once I launched my Instagram account, I realized it was all wrong and I had to start from scratch. (2) Stop being afraid to introduce yourself. The online world is a scary place, but once you start directly communicating with people and building relationships it can be the best space to grow your business. (3) Do less perfecting. Challenge yourself to do more things that make you feel uncomfortable. Next time you're on Instagram, jump in front of the camera on a day where you think you're not camera ready. I promise you'll start to see growth that you never imagined was possible.

Ami Watkin