The Nitty-Gritty Guide: How to Start a Lean Side Hustle, and Where to File for an Entity, EIN, Trademark, Permits & Licenses

The Nitty-Gritty Guide: How to Start a Lean Side Hustle, and Where to File for an Entity, EIN, Trademark, Permits & Licenses


Business and leadership coaches Ami Watkin, an attorney, and Laena McCarthy, an entrepreneur, show the basic steps to launch a lean business.

For some people, the thought of quitting their day job to pursue the entrepreneurial life is thrilling. But for most, it’s also daunting. Not everyone has the means or the desire to take on the risks and responsibilities of working for themselves, and a steady paycheck is essential for the majority of us (without a trust fund).

But what if you could easily (and with little time or money) create an additional source of income and personal fulfillment, without giving up the security of a full-time job? Meet the holistic side hustle.

Laena and Ami speak from experience, having launched and helped launch a handful of side hustles and startups during their careers. Here, they offer a step-by-step guide that illustrates the essential core steps of setting up a business. They've taken the complicated and overwhelming information that often causes a brilliant idea to be left in limbo, and condensed it down into easy-to-understand roadmap with accomplishable actions.

Designed for the busy and impatient professional, this detailed roadmap will show you how to name, register, structure, and protect your business. You’ll learn how to:

  • Craft and claim a business name

  • File the trademark for that name

  • Define and formalize an entity

  • Navigate federal and local registration

  • Decipher business insurance

  • Secure the requisite federal, state and local permits and licenses

  • And finally, track your revenue with cloud-based accounting software

A side hustle is more than just supplemental income, it’s also job security in an insecure world, and a way to bring meaning, fulfillment, and financial freedom into your life. You don’t need an MBA to monetize your passion project. You don’t need experience to launch a profitable side hustle. And for most lean businesses, you don’t even need employees or investors. But you do need to protect your assets and secure a steady revenue stream. With Ami and Laena as guides, you can check the essential nitty-gritty off your to-do list and get started pursuing your passion, making money, and paving the path for financial freedom to live your best life.

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