This past week was rough for so many people, as we shared in the collective witnessing of two successful, creative, trusted public figures ending their lives.

These awful events reminded us to check in on our strong friends, and that no one has it all. No one's life is perfect or painless. In fact, many who wear the guise of perfection suffer the double shame of never being as good as their presented self. It doesn't have to be this way. You don't have to sell or perform "perfect", in fact, you're honest, vulnerable, messy self is far more attractive and relatable.

This is the person we want to know and support and encourage, as you grow, screw up, and transform into your brilliant butterfly-self. Ami likes to say that "perfect is the enemy of good," and she is spot on. Instead of perfect, aim for real. Learn to communicate your truth, your story, and people will listen.

I learned this the hard way, after being crushed and battered by unflattering press and too many unmet perfection hurdles in my work, I realized that I could just be honest with myself and set attainable boundaries and realistic goals. And instead of saying, "I'm fine, everything is great," I learned to start telling the truth and opening up about my challenges. At first, it felt really weird. But here’s the thing about speaking your truth: it transforms your life. Doors open, arms open, and good things happen.

During her Golden Globe speech, Oprah Winfrey said: "Speaking your truth is the most powerful tool we all have." It allows us, people who are not always heard, to tell our story, learn that we are, in fact, not alone, and connects our individual experiences to systemic issues and collective redemptions.

Imagine what it would feel like if you started speaking your truth? I'm pretty sure it would feel awkward at first, maybe embarrassing. But the more you do it, the more you stand up on any soap box you can find and tell your story, the easier it becomes.

Because you are not perfect, but your are loved. And if you practice telling your truth, you can be even more loving, grateful, and fulfilled. Because speaking your truth feels so damn good.

We want to know your truth. Connect with us, share your story in our fun, What's Your Story project. We'll be happy to share it will our tribe of women on the rise, if and when you're ready for that.

Not sure how to articulate your truth? We want to help you. Email us, book a private session, join our tribe .

Without further ado, LET’S HUSTLE,

Laena McCarthy