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We’re Ami & Laena.

Photo by our dear friend, Ian Hartsoe of  Hartsoe Photography .

Photo by our dear friend, Ian Hartsoe of Hartsoe Photography.

Multiple degrees, a handful of prestigious careers, half a dozen startups, 2 kids, lots of travel, and countless knockdowns later, we’ve learned how to get up. Again and again.

Through group trainings and private coaching, we teach women to do the same.

Learn more…


Do the thing

Our programs are uniquely-tailored for your exact needs.

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Start your business like a boss.

In this fantastic guide you'll learn the basics of starting a business with a strong and protected foundation, so you can get started with the real work of building a career and life you love.

We are not fearless, but we have learned to be brave.
— Ami & Laena

You don’t need to do it alone.

Connection is essential to growth; join our community of women entrepreneurs and leaders.

Our work opens people up emotionally & creatively — it’s brass-tacks meets whoo-whoo.

Curious what’s in store for you?

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“Strong. Smart. Empowering. Encouraging. ”



“Excellent (quality), super valuable and lots of fun!”



“I gained more clarity around the who, what, and where of my business (the nuts and bolts) and how to reach my audience .”

Michelle Gage, Hela Wellness


“I really enjoyed the class. [It gave me] More clarity, a push, some tools to help me move forward.”


I was able to really iterate on the plan that I was taking for my business. Through their guidance I learned a lot more about the different tacks I could take, and which one was best for me. They also gave me motivation to keep going forward, which is always very helpful.
— michael krulwich, beverage entrepreneur
The experience was lovely and invigorating.
— Angela Clark, Co-Owner, Mala: Yoga Run Core
You guys are so great! I couldn’t have asked for more supportive coaches. I felt like you were genuinely invested in me and my company. Even when we didn’t have a meeting, I would still receive check in emails on my progress and I really appreciated that ongoing encouragement.
— Monique Brown, Affirmation Culture
I learned that “starting” isn’t as scary as it sounds. I have a hard time motivating myself if I don’t see a clear goal; your workshop helped me realize that it’s ok to just start and see where it takes me.
— Helena Spadacene, starting a creative side hustle
It was inspiring and eye opening.
— Ellen Carranza, new entrepreneur
I am trying to find a new professional path [and this class] was engaging and comfortable. I left feeling motivated to take the next steps.
— Kelly DeAngelis, Attorney and New Entrepreneur
I have been planning my business since January and was looking for a class like this to get information and also to make sure I was heading in the right direction.
— K.P., starting a Nonprofit
Although I’m early on my side-hustle journey, I found this class to be extremely helpful and engaging. I felt like the class was a practical but inspiring perspective on starting a side business.
— Isabelle, Photographer and Entrepreneur
I loved it. The information was exactly what I needed right now....
— Anonymous, starting a lean business
The whole class was very accepting and unjudgemental. Anyone in any step of their process could come and gain something. [The class gave me] Inspiration, camaraderie, the motivation to keep at the baby steps.
— Kelsey Steinhauser, Photographer and Aspiring Entrepreneur
I was very impressed with Ami and Laena. I found the exercises very revealing and the one page business plan especially helpful.
— Anonymous, Crafter and Aspiring Entrepreneur
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true life

Intimate case studies of women founders and leaders.

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Take action, and get going.

We know that aligning your personal vision with your professional ambition is hard. How do you navigate the emotional rigors? We’ve developed some strategies. Here’s an exercise to get you started.

Strong back, flexible front, wild heart, can’t lose.
— Laena